Ham, Ji Su Architecture Program, Class of 2021, Instructor : Lee, Junsuk

The Dongdaemun Fashion Business District, a densely populated area of ​​fashion clothing in Korea, enjoyed the best boom from 1998 to 2001. Since then, the size of nearby factories and facilities has been reduced due to being pushed out of price competition with Chinese clothing. In addition, design imitation is serious and even the foundation for creative fashion is shrinking. Increasingly, 'made in korea' is disappearing in Dongdaemun. Dongdaemun should now provide a studio that can create their own brand to experimental and adventurous new designers who are making new attempts, and provide a variety of spaces to promote their brand through creative design activities.

Dongmyo Market, the largest flea market in Korea, located a 10-minute walk from Dongdaemun Fashion Shopping District, has expanded its presence. Consider the Dongmyo market that sells relief items that were lacking due to the recent vintage craze. Dongmyo Market is a space where the elderly and young people become one through'fashion'. The site located at the beginning and end of Dongmyo is connected to the Dongdaemun commercial district through the modernization of the Dongmyo market in the fashion sector. We propose a new meaning of 'NEW-TRO FASHION TOWER' that connects the value of Dongdaemun (NEW) and the scarcity of Dongmyo (RETRO) into one fashion category.